Why Ranking #1 On Google Is So Important? The Information Overload Decision-making is not a piece of cake today. We are bombarded with dozens of petabytes (check out what the prefix peta- means :) ) of information every day. And whether you want it or not, you make decisions based on data. Sometimes this can be pure emotional data. Something triggers you and gives you a quick shot of some familiar feeling, which makes you go for it. Usually we are pursuing those pleasant fe